Samsung teases Bixby’s flashy new Galaxy S25 AI talents

Samsung is internet hosting its Galaxy Unpacked event on January 22 in San Jose, California, the place the tech big is predicted to disclose its highly-anticipated Galaxy S25 series to the world. Per week earlier than the occasion, the tech big posted a brand new video teasing the cellphone’s new Galaxy AI capabilities, hinting on the reemergence of its ill-fated Bixby digital assistant.

The 17-second video teaser hit Samsung’s YouTube channel, giving us a glimpse on the new “true AI companion” coming to Galaxy telephones. Within the video, a girl may be seen speaking to Bixby on her machine, asking the digital assistant to seek for an Italian restaurant with pet-friendly out of doors seating. She asks the assistant to ship the small print concerning the restaurant to her good friend and to place them on her calendar. You’ll be able to watch the video beneath.

Samsung is taking part in catch-up with Bixby

Apple and Google have already up to date their digital assistants with new AI talents

Samsung’s digital assistant Bixby lags behind its largest rivals, Apple and Google, which have already introduced vital AI enhancements to its flagship telephones final 12 months. Hopefully, Bixby’s new Galaxy AI enhancements will put it on a extra stage taking part in subject with Gemini and Apple Intelligence.

In an interview with CNBC final 12 months, the manager vice chairman of Samsung’s cell enterprise, Gained-joon Choi, mentioned the corporate is trying to “redefine the position of Bixby” given the “emergence of generative AI and LLM (giant language mannequin) know-how.” Samsung launched an AI-powered Bixby last year; nonetheless, it was solely on the Galaxy W25 and W25 Flip in China.

With the Galaxy S24 collection, Bixby gained some new Galaxy AI talents, like translating a reside name and summarizing net pages. Nevertheless, this 12 months’s Galaxy AI replace for Bixby is predicted to be extra transformational, making it extra conversational like ChatGPT. All will likely be revealed quickly at Samsung’s Galaxy Unpacked event on January 22. You’ll be able to watch the occasion reside that day at 10am PST/1pm ET on Samsung’s website or YouTube channel.

Associated

Would you trade in your old Galaxy phone to Samsung for cash?

Samsung is launching a brand new trade-in program in Korea that lets customers commerce of their previous Galaxy cellphone for money.