Netflix appears to be covertly positioning itself as a dwell TV powerhouse

Netflix’s efforts to stream extra live sporting events on its platform look like paying off.

The streaming big’s debut episode of WWE Uncooked began robust, attracting greater than 4.9 million viewers worldwide. Based on VideoAMP, 2.6 million households within the US tuned into the occasion. That is 116 % increased than the 1.2 million US households who tuned into Uncooked on linear TV in 2024, and the best of any WWE Uncooked broadcast previously 5 years.

The debut episode of Uncooked wasn’t simply attracting consideration on Netflix both. On X, when the episode debuted, #WWERaw was the primary trending subject within the US, Brazil, Australia, and the UK. All that is excellent news for Netflix, who agreed to a $5 billion deal to stream WWE’s flagship Uncooked program for the following decade.

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Netflix’s dwell occasions are exhibiting indicators of enchancment

Extra dwell sporting occasions are coming to the platform

Final 12 months, Netflix made its first vital foray into dwell sporting occasions by internet hosting the Mike Tyson vs. Jake Paul boxing match. Whereas the battle attracted record viewership numbers, it was additionally affected by a myriad of technical points, comparable to individuals’s stream always buffering or not loading in any respect. Fortunately, with the debut episode of Uncooked, Netflix appears to have averted any main technical points.

Netflix additionally not too long ago streamed the NFL Christmas Day recreation dwell on its platform, which attracted over 30 million global viewers, making it “Netflix’s most-watched Christmas Day ever within the US.” Netflix is working to increase its dwell sports activities choices as effectively, not too long ago signing a deal to stream the FIFA Women’s World Cup in 2027 and 2031 solely on Netflix within the US.

Along with upcoming weekly WWE live events, Netflix will probably be streaming the Display screen Actors Guild Awards on February 23. So far, Netflix’s foray into dwell sporting occasions is working in its favor. Contemplating the platform has greater than 282 million subscribers, that is a big potential viewers for any occasion.

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