Apple TV+ simply put certainly one of its largest hits on The Roku Channel without spending a dime

It is no secret Apple is attempting to draw new subscribers to Apple TV+. Final weekend, Apple hosted its first-ever free weekend event for the streaming platform. Now, the Cupertino-based firm is making yet one more transfer to draw new viewers and subscribers to the service.

The first season of Severance, the critically acclaimed Apple TV+ unique present starring Adam Scott, can be free on the Roku Channel till January 19 (through The Hollywood Reporter). This would be the first time the present has been supplied outdoors of Apple TV+. Roku is touting the occasion as an “unique fan expertise.”

Severance’s second season is debuting on Apple TV+ on January 17, so this can be a positively a ploy by Apple to draw new viewers to the present and new subscribers to Apple TV+. Moreover, followers can take a look at behind-the-scenes content material and a preview of Severance season two as a part of the fan expertise on the Roku Channel.

Apple is betting on Roku’s giant person base

It needs extra eyes on its present earlier than the premiere of its second season

Severance

Launch Date

February 18, 2022

Solid

Christopher Walken , Tramell Tillman , Michael Chernus , Adam Scott , Britt Decrease , Patricia Arquette , Jen Tullock , John Turturro , Dichen Lachman , Zach Cherry

Roku has a large presence within the US, with over 90 million customers. The Severance fan expertise can be obtainable on the Roku Channel’s residence display, placing the present entrance and middle for Roku’s huge viewers.

“Partnering with Apple forward of the extremely anticipated Severance season 2 and with the ability to create an unique fan expertise that’s obtainable to hundreds of thousands of U.S. households together with providing Apple TV+ content material outdoors of the Apple ecosystem, on the Roku Channel for the primary time ever is extremely thrilling for us,” mentioned Roku’s Sweta Patel in a press release to The Hollywood Reporter.

Severance is a dystopian drama created by Dan Erickson and stars Adam Scott, Zach Cherry, Brit Decrease, Christopher Walken and extra. Season one first debuted in February 2022 to widespread essential acclaim. The present’s second season is debuting on Apple TV+ on January 17. By placing the primary season on the Roku Channel without spending a dime with advertisements, Apple is hoping to generate extra curiosity within the present and subscriptions for Apple TV+.